What we shall do for our advices to be influential on theheart of others ?

One of the branches of social morality is the section that itsobjective or at least result is influencing on the others and attracting their confidence. This branch of social morality, which is actually very extensive and full of mental elegance, is particularly necessary for the" intellectual leaders" and" missioners". Otherwise they can never achieve their ideal educational objectives through their special reformative endeavors, and they may be defeated in their attempts.

It is frequently observed that virtuous and learned peoplehave spent their life in seclusion for unfamiliarity with this partof social morality, and neither people have succeeded to enjoytheir thoughts and sciences, nor they have achieved success inthe society worthily.

In contrast, there are some people with low knowledge whohave found positions higher than their real competence in thesociety as a result of familiarity with and observing theseprinciples.

Not paying attention to these realities causes that sometimesthey impute failure in the social attempts and endeavors todelusive factors such as chance and accidents, and in fact if weinterpret chance as" familiarity with these principles", it will becloser to the reality.

Anyhow, some points are noteworthy herein: 1- Since man has an inseparable relation with the society, heshould be aware of the correct principles for influencing on theothers so that he can draw their attention for cooperation withhimself as the final aim of social life.

Most people are the same in this part and even superior